Content & Brand Communications Specialist





Shape the Voice of the Brand. Create Content That Performs.

At Master Spas, our brand is built on innovation, craftsmanship, and helping people live better. As a Content & Brand Communications Specialist, you’ll play a key role in how that story is told—across every channel, audience, and touchpoint.

This is a high-impact role for someone who thrives at the intersection of strategy and execution—someone who can write compelling content, analyze performance, and continuously improve results.

About Master Spas

Master Spas is a leader in spa manufacturing, known for innovation, quality, and customer experience. Our marketing team plays a critical role in connecting customers to products that enhance their lives.

What You’ll Do

You’ll lead and support content initiatives that drive engagement, traffic, and sales across multiple channels.

Content Strategy & Execution

  • Develop and write content across web, email, video, advertising, PR, and internal communications
  • Create compelling copy for campaigns, landing pages, product messaging, blogs, and dealer communications
  • Ensure consistency in brand voice across all platforms
  • Translate technical product information into clear, customer-focused messaging
  • Research audiences and industry trends to create relevant, high-performing content

Digital Marketing & Performance

  • Optimize content for SEO and emerging AI-driven search (AEO/AIO)
  • Manage email marketing campaigns (Constant Contact or similar)
  • Build and execute campaigns within CRM platforms (Keap or similar)
  • Track and analyze performance metrics to improve engagement and conversion

Content Production & Activation

  • Collaborate with design, video, and web teams to execute campaigns
  • Support marketing initiatives, promotions, and brand activations
  • Contribute to real-world, product-driven content creation
  • Assist with events and campaigns as needed (occasional travel)

What We’re Looking For

We’re looking for a strong communicator and content creator who understands both storytelling and performance.

Required:

  • Experience in content creation, copywriting, and digital marketing
  • Strong writing and communication skills
  • Ability to manage multiple projects and deadlines
  • Analytical mindset with the ability to interpret performance data
  • High attention to detail and accuracy

Preferred:

  • Experience with SEO and evolving search strategies (AEO/AIO)
  • Familiarity with CRM and email marketing platforms
  • Understanding of brand storytelling frameworks (StoryBrand or similar)
  • Bachelor’s degree in Marketing, Communications, or related field

Portfolio Requirement

Candidates must submit a portfolio showcasing relevant work, including examples such as:

  • Website or landing page content
  • Campaign copy or email marketing
  • Print or digital marketing materials
  • Any content demonstrating both creativity and results

What Sets You Up for Success

  • Ability to balance creative thinking with data-driven decisions
  • Strong organizational skills and attention to detail
  • Collaborative mindset with cross-functional teams
  • Curiosity and commitment to continuous improvement
  • Comfort working in a fast-paced, results-oriented environment

What You Can Expect

  • High-impact role shaping brand voice and messaging
  • Opportunity to own and influence content strategy across channels
  • A collaborative marketing team focused on performance and growth
  • Exposure to both creative and analytical aspects of marketing
  • A consistent schedule with half-day Fridays

Apply Today

If you’re a content-driven marketer who wants to create meaningful, high-performing campaigns and help shape a growing brand, we encourage you to apply and share your portfolio.

JOB TYPE:
Full Time

SCHEDULE:

M-TH 7a-5p with an hour unpaid lunch and Friday 8a-12p

COMPENSATION:

DOE

Apply Now